There are two vital things people seem not to know. The purpose of politics is for managing their affairs. Every politician appointed to the political apparatus has a fiduciary responsibility to work for the greater good of every citizen because the practice of politics is commissioned by a national Constitution.
We expect a higher level of campaigning, one that rises above the overdone wine downs and the tantalize and the hints at raunchiness. Campaigns are events at which politicians solicit the vote not expect it; which would require them to make a substantial case to both their base and to others who may be won over.